International franchising

In 2016, 80% of franchise brands in the UK were British-owned and developed. However, this is looking set to change in 2018 and onwards as UK franchises expand into overseas markets, and overseas franchises expand to the UK. The latter has been particularly prevalent in 2017 with many well-known and popular overseas brands, such as Denny’s and Tim Hortons, establishing their first stores on British soil. These brands often create so much excitement among the public and generate such a level of media coverage that they often perform considerably better than a new unit of a UK brand offering similar products would do. The strength of the franchise industry in the UK as well as the success of brands like Tim Hortons and Denny’s makes the UK a very attractive market to franchisors overseas, and it is likely that 2018 will see the arrival of more popular overseas brands throughout Britain.

Social responsibility

Corporate social responsibility is more important than ever for businesses across the globe, and franchises are no exception. At the heart of many modern franchises is a strong sense of social responsibility which is shown in the range of initiatives they participate in. For example, McDonald’s franchisees support environmental protection efforts by organising litter pick-ups in their local areas and help underprivileged young people in their communities by sponsoring local youth football teams. Not only do these efforts make a real difference in people’s lives, they benefit the brand by boosting brand awareness as well as creating a positive image of the company in the minds of customers.

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