The Behavioural Insights Team (BIT) were commissioned by the Forces in Mind Trust (FiMT) to assess whether empirical insights from social and behavioural sciences can help Service leavers’ families benefit more from services that support transition from the Armed Forces…
The need for this project came from work around families which FiMT has been developing over the last couple of years, when problems with engagement have been highlighted.
This report identifies the cognitive biases and barriers relevant to accessing services and presents ways in which systems can be designed to reduce them, or work with them.
Ray Lock, Chief Executive of the Forces in Mind Trust, said: “This is the first project we have funded with BIT. Their innovative and scientific approach has offered a unique insight into how service providers can benefit families by improving engagement, both during their time as a Service family and especially as they approach transition.
“The recommendations included in this report offer a range of changes to how services are delivered – such as tapping into Service leaver and family identity; presenting decisions as mattering for today not tomorrow; connecting with social networks; and making that transition easier, not harder. The second phase of this important work is now well underway.”