The week ends with the annual Blackpool Taxi Pull on 30 June at the Blackpool Cenotaph on Blackpool Promenade near North Pier. The event sees local cabbies show off their strength to raise money for Armed Forces charities. Following this a barbeque will be held at the Guards Club for serving personnel and veterans of the Fylde Coast post service and parade. Admission to the Guards Club is free, with 50% discount on food for all uniformed regular service personnel.