The event is supported by platinum sponsors KBR Aspire Defence and Lovell and the official main charity partner SSAFA. Armed Forces Day is an opportunity to show support for the men and women who make up the Armed Forces community – from current serving troops to service families, veterans and cadets. Armed Forces Day nationally takes place on the last Saturday in June, this year it is on 29 June with the national event being held in Salisbury. Celebrations begin on Monday 24 June when the Armed Forces Day flag is raised on buildings and landmarks across the country. Showing support for the Armed Forces provides a much-valued morale boost for troops and their families.