This 12-week course is designed by social media experts, to offer military spouses the opportunity to build up professional skills, ultimately enabling them to become social media professionals.
The online course will focus on the following areas of social media:
- Social Media Platforms: How each platform’s algorithms work, along with effective strategies to make content stand out
- Campaign Planning: Plan, implement and evaluate social media campaigns
- Community Management: How to grow and engage an audience, how to moderate comments and discussions, and how to deal with difficult situations
- Photography: Learn how to take truly show-stopping images using a phone
- Videos: Create professional social media videos using a smartphone
- Ads: Using paid-for advertising on Facebook, Twitter and Instagram
- Analytics: Using each of the major platforms’ built-in analytics tools
Course Leader Jackie Rautenbach, BFBS Social Media Manager says: “Being married to someone in the military, I understand first-hand what it feels like having to give up your job or career. Finding work that fits around military life is a challenge, but it’s not impossible. The world of social media offers so many opportunities.
