HomeCommunity and SupportConquering The Poppy Challenge!

Conquering The Poppy Challenge!

Mannequins dressed in black formal outfits, part of the Poppy Challenge, are adorned with red poppies. They stand in a store with escalators in the background, accompanied by a large poppy decoration and the number 100.

With knitting needles and crochet kits in hand, John Lewis & Partners and their customers have been working tirelessly for almost half a year to take on the Poppy Challenge of producing 2,018 poppies to raise funds for and awareness of the work Poppyscotland…

Incredibly, not only was the challenge duly accepted, but it has now been smashed as the ‘Totaliser’ edges close to the 3,500-mark. The challenge was the idea of John Lewis & Partners Community Liaison Coordinator Judith Hunter, who has worked at the historic Edinburgh store for more than 35 years:

 

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“The task was to encourage our Partners and customers to knit or crochet 2,018 poppies in time for Remembrance. We wanted people to know that poppies are not just for November; but that those leaving the Armed Forces need help and funding all year round.”

Hundreds of the poppies are being gathered together in the store to create a giant display of the number 100. The rest will be available for customers to take home – hopefully after they have given a donation to Poppyscotland, which will provide vital funds to support the Armed Forces community living in Scotland today.

Incredibly, the number of poppies that have been knitted and crocheted is fast approaching the 3,500-mark – smashing the original target of 2,018 – and a number of the retailer’s other stores have got on board and have been sent poppy pattern packs from Judith and the team.

 


 

BAE Systems promotional image for the Pathfinder Armed Forces & Veterans Resettlement Expo, featuring a Union Jack patch on a military uniform, highlighting the strong connection with the Royal Navy.

 


 

 

Michael Brash
Michael Brashhttp://PathfinderInternational.co.uk
Michael Brash is a Publisher and Communications Professional at Baltic Publications, a UK-based publishing company. He has held editorial leadership roles at the company's publications, including Pathfinder International Magazine, the leading UK military resettlement publication, and Changing Careers Magazine. He brings expertise in communications, marketing, and publishing across sectors including armed forces resettlement and career development.
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