COVID-19 has impacted the way businesses operate like never before, and while some businesses are facing disaster in the current situation, others are seeing unprecedented demand for their products or services. One such industry is the ecommerce sector, which is booming currently, and therefore the jobs market within this sector is also seeing a sharp uptick. This is according to digital talent acquisition agency Beringer Tame, which encourages people with technical and digital marketing skills to future proof their careers and evaluate the potential opportunities that have arisen amidst the pandemic.
Throughout the outbreak of COVID-19 the digital world has become a lifeline to many. From only being allowed to leave the house for essential items, to abiding by social distancing rules, never has shopping online been more attractive to consumers, even for those that don’t deem themselves particularly ‘tech-savvy’. Everything ‘essential’ has been made available by digital and this ‘digital demand’ has resulted in greater opportunity for those who have solid digital marketing and ecommerce skills.
Patrick Tame, CEO or Beringer Tame explains: “The majority of conversations at the moment revolve around a ‘post pandemic world’ and the likelihood of consumers continuing to be the most reliant on ecommerce than ever before. With no real end to the pandemic in sight at present, it is safe to say that consumers are going to be far more wary about leaving their houses when they can get what they need with the click of a couple of buttons online.
“While digital has provided a lifeline for many throughout this time, it has certainly shone a spotlight on the companies that did not have the digital skills and infrastructure in place to cope with the unprecedented demand for online services over the past three months. For example, the online offering of supermarkets, particularly at the beginning of the lockdown period was not even nearly satisfactory. Having such huge uplifts in demand has not been easy on their supply chain, but it has led to rapid digital transformation in a bid to meet demand of those in isolation in particular.”
Patrick adds: “For example, Tesco alone has more than doubled its number of delivery slots, to 1.2m in six weeks. It will not stop here though; we can expect this to go much further, with supermarkets turning to AI and robotics to help speed up and accommodate the increased demand for online shopping services.
“Ultimately, ecommerce is seeing a huge uplift due to consumers increasingly buying goods online and this shift has meant significant changes within the sector, as well as the potential jobs within it. A variety of new roles have been brought to the fore in recent months in a wide range of sectors from; food delivery, contact solutions to e-learning and e-tourism. From either having an inadequate offering previously, to no previous online offering, these industries have had to rapidly adopt online capabilities, and with the future looking as digitally enabled as ever, there are reams of opportunities for talent,” Patrick continues.
“The changing marketplace has, and will continue to lead to new opportunities, opening the door to career changes for many in the digital and ecommerce industries. Of course, not everything will go digital, but I strongly advise those in the digital and ecommerce industries that are bored of their current roles to review the job market, as there is a whole host of new opportunities on the horizon,” concludes Patrick.
Beringer Tame notes the most in-demand digital marketing jobs & ecommerce roles as: CRM Managers, PPC & SEO experts, Email Marketing Specialists, Marketplace Managers, Ecommerce Traders, Digital Analysts and Digital Marketing/Brand Managers. Similarly, it notes the most in-demand digital tech roles being: Software Development, Programming, App & Web Development, Data Science & Analytics, Digital Product Management, UX and AI.