The advantages that the multi-unit franchising model presents for all parties concerned, including increasing the franchisee’s likelihood of being granted a loan and easier management for franchisors, mean that the growth of the model is likely to continue in 2018. A newer concept still, but one which ties in with the multi-unit model, is that of multi-brand franchising. This allows a franchisee to own several different businesses as opposed to (or in addition to) several units of the same business, and allows them to diversify and pursue varied interests. Although the single-brand model is still the most common type in the UK, multi-brand franchising has gained considerable attention recently and may well become more prevalent in 2018.
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