Social responsibility
Corporate social responsibility is more important than ever for businesses across the globe, and franchises are no exception. At the heart of many modern franchises is a strong sense of social responsibility which is shown in the range of initiatives they participate in. For example, McDonald’s franchisees support environmental protection efforts by organising litter pick-ups in their local areas and help underprivileged young people in their communities by sponsoring local youth football teams. Not only do these efforts make a real difference in people’s lives, they benefit the brand by boosting brand awareness as well as creating a positive image of the company in the minds of customers.