Introduce yourself and keep it punchy

At a networking event when you are meeting someone for the first time tell them what you do powerfully and succinctly in a sentence – and leave your audience wanting to ask you more.  Practise this before if you need to. You may love what you do and all the detail of your business but remember the person you are meeting doesn’t know it all and doesn’t need or want to as soon as they meet you. But over time many will so less is more at the beginning.