The UK military resettlement publication Pathfinder International will be turning its front page a shade of pink for their next issue in October in support of Breast Cancer Awareness Month.
The magazine which is distributed to over 25,000 military personnel, veterans and families each month in print, will adopt the temporary cover colour in order to raise awareness for a disease which can affect 1 in 8 women in the UK alone.
The campaign will also see significant editorial inside the issue dedicated to the topic in a collaboration between Pathfinder International and the Pink Ribbon Foundation.
Pathfinder International editor, Mal Robinson said, “it is a tremendous honour to be involved in raising awareness of such a deadly disease. We are thrilled to be able to add our own twist on things in generating awareness to the UK armed forces community and beyond. It will be a special issue for sure.”
Lisa Allen of the Pink Ribbon Foundation added, “we are delighted to be working with the team behind the armed forces resettlement magazine to raise awareness of breast cancer among their readership. Breast cancer remains the most common cancer in the UK with 1 in 8 women being diagnosed in her lifetime. That’s 55,000 women (and around 390 men) diagnosed with this terrible disease every year – that is one person every 10 minutes!
The Pink Ribbon Foundation is a grant making Trust with very little infrastructure and is committed to funding projects and providing financial support to charities which relieve the needs of people who are suffering from, or who have been affected by breast cancer. With the help of companies like Pathfinder International we can really make a difference – we want to continue funding research, caring and supporting those living with a breast cancer diagnosis, supporting those families who have a loved one going through a cancer journey and helping to educate the young girls growing up in society today.”
The special issue will be published on October 6, 2020 with legendary explorer Sir Ranulph Fiennes OBE also on the cover.
Mal Robinson ended by saying “with Sir Ranulph and now this special one-off Pink campaign it will be a really exciting issue to be part of.”
The October issue of Pathfinder International will be available to read for free in print and online at www.pathfinderinternational.co.uk