The advantage of performing a pilot is that you can give prospective franchisees an idea of how it will perform financially. The cost of franchises that your franchisees will be investing in will be based on actuals, rather than estimates, which can help your business stand out from other new franchises entering the market.
The development phase
So, you’ve created, funded and completed the pilot phase. If it has been a success and you’ve proven the viability of your business, then the next step in franchising your business is to develop the franchise package that will attract prospective franchisees.