Treat candidates well or lose them as future employees and customers

Word-of-mouth communications is also a key factor to potential hires, with nearly every respondent (93 percent) admitting to researching online sites that give feedback on working for the company. A key tactic to help win candidates over is through adopting an employer branding strategy, which can be brought to life using a company’s digital platforms. For over a third (34 percent), the elements that matter most to them on a career website are video or case studies from a range of employees on company culture and what it is like to work there.