Treat candidates well or lose them as future employees and customers

“The research makes one thing clear – the need to stand out as an employer is paramount, and how employers’ sell themselves to potential candidates will be a key decision-making factor for future hires,” said Neil Griffiths, leads Employer Branding solutions embedded within RPO partnerships at Futurestep. “Recruiters and hiring managers should take a look at the company culture and make sure the go-to-market strategy is authentic to the brand. After all, a brand that communicates its true sense of purpose and how all of the organisation’s stakeholders, including employees, play a role in that purpose is and will be especially attractive to most prospective candidates.”