BFBS Academy has announced the launch of Social Media Specialists, a free course open to the broader military community, including the partners of UK military personnel, veterans, and their partners, offering them the opportunity to upskill in social media marketing techniques.

This new course builds on the success of its predecessor, #SMSpouses, which, over the past four years, has trained 700 individuals and facilitated 1,500 connections through online communities and in-person events.

Participants will learn:

  • The workings of Facebook, Instagram, X, TikTok and LinkedIn’s algorithms, along with practical strategies to make content stand out.
  • How to plan, implement, and evaluate social media campaigns.
  • Techniques to grow and engage an audience, moderate comments and discussions, and handle difficult online situations.
  • How to capture compelling images and create professional social media videos using your phone.
  • How to run paid social media campaigns and how to utilise each platform’s built-in analytics tools.

The #SMSpecialists programme consists of seven courses which are all delivered online and can be completed at your own pace.

Course Leader Jackie Lerm, Head of Social Media at BFBS, said: “We are delighted to introduce this course to the broader military community, demonstrating our commitment to supporting military families at every stage in their journey. Whether you’re a partner navigating social media or a veteran aiming to enhance your digital skill set, our training program is tailored to provide you with the support and empowerment you need.”

Applications for the course can be made via the BFBS website sms.bfbs.com

By securing a spot in #SMSpecialists, a component of the BFBS Academy, you will also join an exclusive social media community, receiving ongoing advice on social media careers, content, campaigns, and expert support and feedback on all things related to social media.

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