Beatons Tearooms & Bookshop is a elegant
and friendly tearoom which started in the beautiful village of Tisbury,
WIltshire inspired by the elegance and style Cecil Beaton. The business is now looking for enthusiastic
Franchisees passionate about good service and possessing just a little
‘sparkle’ to join them in expanding and growing the brand across the country.

Based on the traditional concept of a
Tearoom but with a contemporary and elegant twist, Beatons full table and
elegant service offers a genuine alternative to fast paced, intense counter
service mode of ubiquitous ‘barista
coffee’ brands.

Beatons offering includes a huge range of
great loose leaf teas, coffees, food and home made cakes all supplemented by a
‘browsing selection’ of books for customers to peruse and of course buy !

Beatons benefits from the growing
appreciation of tea, whether its a favourite ‘builders’ tea; some of the more
unusual green teas, oolongs, or the ever increasing choices of Roobios,
infusions and the plethora of classic black teas. Beatons also like to think
that, while they have their place, intense ‘counter service’ outlets with their
huge, noisy coffee machines, have become so ubiquitous that people have
forgotten the ‘special occasion’ that meeting friends for a relaxed lunch or
afternoon tea should be. There’s room for both of course, but Beatons offers a
real alternative and one thats increasingly popular !

Beatons has seen of consistent growth
through the most challenging trading conditions in a generation, and is now
looking to expand. Their commitment to the concept of franchising shines
through in the MD Patrick Duffy, ‘ The most important thing to a hospitality
business like Beatons is the passion, drive and enthusiasm of the owner, I
absolutely believe that the only way to deliver this is through franchising and
look forward to combining the passion of our franchisees with our own
experience and proven business model’.

With a total investment level around £40,000
this opportunity is ideally positioned for many different categories of
franchisee, and offers an opportunity unique in the franchise market at
present. Expect to see more Beatons soon !